The turning point of the consumer internet

The 2010s marked a revolutionary era that transformed the way we connect with the world. I remember entering secondary school with nearly everyone having an iPhone 4 in their hands — a symbol of the technological shift that was going to reshape our interactions.

With this, came the rise of platforms that gave us access to vast amounts of information, knowledge, and diverse perspectives. Whatever we wanted to learn became available at our fingertips, presented in a multitude of consumable formats — from text and images to videos and interactive content. The 2010s didn't just change communication, it redefined our relationship with technology and information.

This endless of access, however, has become a double-edged sword. The aftermath of endlessly browsing across countless sites has overwhelmed our senses, leaving us with growing digital fatigue. The internet, once a source of discovery, now fragments our attention. It's even worse for younger generations, like my siblings, who seem more drained by technology than we ever were.

Arca came to life out of sheer necessity to regain our focus in an increasingly distracting digital world. It's our answer to the daily struggle of information overload and scattered attention.

Many of you have discovered our curations of the internet. Envision having that engine for yourself, your eyes and ears on the internet, anticipating and forecasting what matters the most. Working on your behalf to relieve the burden of endless browsing and information synthesis, with one mission: to protect your most valuable assets — time and mental energy.

It has been exciting to onboard our first Arca members and soon welcoming everyone from the waitlist to experience our thoughtfully crafted way of navigating content.

The internet can truly be ours again. With Arca, we're not just dreaming of that day — we're making it a reality.